Two groups were formed randomly, only at one of them was showed the image of their flag. Some researchers at the Hebrew University of Jerusalem have made a curious experiment with 300 Israelites. However, controversial results continues to appear about the impact of subliminal messages. On the other hand, the studies that he has developed showed that the information sending a positive subliminal message is much more effective than one that sends negative messages, which is contrary to what was believed until then. In other words, many of us truly feel the desire to drink, buy, get this or that brand, but often the impulse remains repressed until subliminal messages act as a trigger, turning that desire into a necessity. The small increase of the Coca Cola sales led to a further investigation which discovered that in the days of the experiment there were low temperatures so that people did not need to drink so much.įollowing this idea the German Martijn Veltkamp, says that subliminal messages only act as “priming”, meaning that certain ideas implanted in our minds can grow or not depending on the need we experience relatively to the object in question. market, showed a tachistoscope (a machine that projected on the screen invisible messages that can be captured but do not reach consciousness).ĭuring the view of this movie appeared an extra frame including the following message: “You’re hungry, eat popcorn, you’re thirsty, drink Coca-Cola.” The result was amazing: the sales of popcorn grow of the 70%, while those of the soft drink only 20%. Then, the study of subliminal perception didn’t call the attention again until the end of the 1950s, when in 1957 Vicary, a researcher of the U.S. The first rigorous research in this field was carried out in 1919 by Poetzle, to establish a relationship between subliminal stimuli, the post-hypnotic suggestion and the compulsive neurosis. The reason for the lack of knowledge about the subliminal phenomenon can be understood approaching its history. However, the incidence of subliminal messages is stranger than their creators can imagine and sometimes can generate opposite effects. Subliminal messages are processed in the brain but they fail to reach conscience.Ībout how they could affect our behaviors and decisions is still a widely researched issue, and although the opinions of the psychologists are very different about it, the popular beliefs establish a cause-effect linear relationship between the emission of the message and the behavior of the person.
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